Greeting cards are a massive market that often flies under the radar in design circles. Between Etsy sellers, independent illustrators, and legacy card companies refreshing their lines, the demand for card mockups stays consistent year-round with sharp spikes at every major holiday.
The mockups span A2 folded cards (4.25x5.5"), A7 cards (5x7"), square cards, flat postcards, gatefold cards, and tent-fold formats. You'll find mockups showing the card standing open, closed face-up, paired with a matching envelope, grouped in sets of multiple designs, and arranged in lifestyle flat-lay scenes with flowers, pens, and wrapping materials.
The card-with-envelope pairing is the most requested presentation format. Greeting card sellers on Etsy know that showing the card alongside a coordinating envelope - especially with a visible liner or colored envelope - increases the perceived value. Templates in this collection include separate smart objects for the card front, card interior, envelope exterior, and envelope liner. Four editable surfaces from one mockup file.
Interior mockups matter more for greeting cards than most print products. Buyers want to see the inside - the printed verse, blank writing space, or continuation of the cover illustration. Open-card mockups show the inside spread with the front cover visible as a folded-back panel, which gives a complete view of the product in one image.
Paper and finish options across templates:
- Smooth matte - the standard card stock finish, clean and printable
- Textured watercolor paper - popular for illustrated and painted card designs
- Glossy laminated - vivid colors with slight reflection
- Kraft - natural, rustic, handmade aesthetic
- Metallic or pearlescent - shimmer stock for luxury and holiday cards
For illustrators whose card designs include delicate line work, watercolor washes, or hand-lettered typography, the mockup resolution preserves those qualities at viewing distance.
The market breaks down into a few segments: independent illustrators selling card sets, Etsy and Amazon sellers listing individual cards and packs, corporate stationery brands offering branded greeting cards, and wedding designers creating save-the-dates, thank-you cards, and RSVP cards that straddle the greeting card and invitation categories.
Seasonal planning is essential in this space. Valentine's Day, Mother's Day, Father's Day, graduation season, and the entire holiday stretch from Thanksgiving through New Year's - each holiday has a two-month lead time for listing preparation. Having mockup templates ready means you can spin up seasonal designs quickly and list them before the competition.
What greeting card sizes are available?
A2 (4.25x5.5"), A7 (5x7"), square formats, flat postcards, gatefold, and tent-fold cards. Both portrait and landscape orientations are represented across different template sets.
Can I show the card with a matching envelope?
Card-with-envelope mockups are a major part of this collection. Templates include separate smart objects for the card front, card interior, envelope exterior, and envelope liner - four editable surfaces per file.
Are interior views of the card available?
Open-card mockups show the inside spread with the front cover folded back. This is essential for greeting cards that feature interior verses, illustrations, or printed messages that buyers want to preview before purchasing.
What paper textures are included?
Smooth matte, textured watercolor paper, glossy laminated, kraft, and metallic/pearlescent stock options. Paper texture is an adjustable overlay layer that changes the surface feel of the card in the mockup.