Serum Bottle Mockup Templates

Serum bottles have become the icon of the modern skincare industry. That tall, narrow bottle with a dropper cap or pump dispenser signals efficacy, concentration, and premium formulation - even before the buyer reads the product name. For skincare brands developing product lines, the serum bottle mockup is often the first visual that investors, retailers, and customers see.

The range extends from glass dropper bottles (clear, amber, cobalt, frosted) to airless pump bottles, pipette bottles, serum ampoules, and roller-ball applicator bottles. Volumes range from 10ml sample sizes to 100ml full-size formats. Presentation includes product-only shots on solid backgrounds, bathroom shelf lifestyle scenes, skincare routine flat-lays, and close-up views of dropper mechanisms and cap details.

The glass material rendering is critical for serum bottles. Clear glass shows the liquid color inside - amber for vitamin C serums, green for tea tree formulations, clear for hyaluronic acid. The light refraction, meniscus line at the liquid surface, and label visibility through the glass are all handled through separate layers. Frosted glass templates show the characteristic translucent diffusion that premium skincare bottles use to obscure the contents while maintaining an elegant silhouette.

Label placement on cylindrical serum bottles requires accurate curvature mapping. The smart object wraps the label around the narrow body with proper text distortion at the edges. On very small bottles (15ml-30ml), the label area is limited, so the mockup resolution needs to be high enough for small text to remain readable.

Editable layers per template:

• Label artwork (front, and back on applicable sets)
• Bottle glass color (clear, amber, cobalt, black, frosted)
• Liquid fill color and level
• Cap and dropper color (gold, silver, matte black, white)
• Dropper pipette - with or without liquid droplet
• Background and scene elements

The dropper detail - showing the pipette with a visible liquid bead forming at the tip - is a popular mockup view for social media and advertising. It communicates product use in action, which skincare brands leverage heavily for Instagram content and website hero images.

Indie skincare brands, K-beauty companies, private label cosmetic lines, pharmaceutical companies, and CBD/wellness brands all use these regularly. The serum format has expanded well beyond skincare into hair serums, beard oils, essential oils, and tinctures - all of which use the same bottle forms and benefit from the same mockup templates.

For designers presenting multiple SKUs in a product line (brightening serum, anti-aging serum, hydrating serum), these templates make it easy to swap label artwork and liquid color while maintaining consistent bottle shape and photography style across the range.

What serum bottle types are available?

Glass dropper bottles, airless pump bottles, pipette bottles, serum ampoules, and roller-ball applicator bottles. Glass options include clear, amber, cobalt, frosted, and black. Volumes range from 10ml samples to 100ml full-size.

Can I change the liquid color inside the bottle?

The liquid fill sits on its own layer with adjustable color and opacity. On clear glass templates, the liquid color is visible through the glass, creating realistic amber, green, or clear serum appearances. Fill level is also adjustable.

Are dropper and cap details customizable?

Cap and dropper colors are independently editable - gold, silver, matte black, and white are common options. Some templates include a dropper-in-use view with a visible liquid bead forming at the pipette tip.